We’d be hard put to think of a unifying theme for today’s instalment of the Bonning showcase, unless it is the 1920s inspired elegance of the typeface family itself (we know that sounds somewhat syrupy). The three posters presented promote travel to London, chocolate (Ambrosine again) and the 1920s Garden City movement.
Where are ‘old-style‘ numerals not ‘old-style’ numerals? Well, here’s a preview of the numeral glyphs we’ve developed for the Henrecian family:
We’ve presented sets of numerals for four different typefaces here. The main differences occur with respect to the ‘old-style’ numerals. In the case of the regular and text forms of Henerecian these are exactly the sort of thing which the label old-style would suggest. In the case of the small and petite capitals faces we’ve taken a small liberty and have designed what are in effect small/petite sized lining numerals. We feel these are much more in harmony with the respective typefaces , and tagging them as old-style numerals will make them much more readily accessible from within the user’s applications…
- Further Thoughts On Henrecian (greater-albion.com)
Below you can see the same poster, somewhat re-imagined and using all three of those faces:
Neither our reconstruction of the poster, nor the typefaces themselves are slavish copies of his originals. All three typefaces are used in the poster “Air Service” is set in the Incised face, “DO IT NOW and “France” are in bold and the remainder is set in the regular face.
You can see clear differences between our typefaces and the original hand lettering- our ‘A’s are quite differently shaped, we’ve reduced the stem width in the regular face, increased the curve in the ‘S’ and so forth. We feel this example nicely illustrates all of what our foundry is about- we’re not in the business of just reviving old designs, but of designing new typefaces which incorporate and feature strongly traditional design elements.
Today we set out by ocean liner for New York. We also have a classically simple piece of signwriting, for a good old-fashioned grocer…we’d so like to be able to do our grocery shopping without pushing those dreadful trolleys about (but that’s another story)… and a piece of distinguished novel typesetting.
Today’s collection includes re-imaginings of travel posters for Rome and London and an advertisement for a cosily old-fashioned firm of gentlemen’s tailors.