We always enjoy the process of trying out and testing and refining our new typefaces prior to release. While this has a very serious purpose, great fun is had re-imagining vintage advertising, resetting text from old novels, making up imaginary products and nonsense posters and so forth. In that spirit, here’s a selection of test pieces displaying the ‘Imperial Granum’ family.
In this particular family we’ve tried to keep a little of the hand-drawn feel of the original advertising specimen that inspired the design, while making a typeface regular enough for consistent heading and display use. The result seems, to us, somewhat timeless, combining elements that would make it at home in different eras-everything from the Victorian era to the present day. Enjoy…
- Imperial Granum? (greater-albion.com)