In Defiance of Conventional Wisdom….

Sometimes breaking the ‘rules’ not only works, but works well.

The ‘Rule of three’ which suggests that no more than three typeface families should be used in any document is often widely quoted.  This seems to be a piece of advice in the spirit of the desultory modern minimalist attitude that is to be encountered everywhere these days, and not something that we personally generally hold with.

Yesterday, we happened on a rather triumphant (we think) example of breaking this rule.  This was the dust jacket of Ian Samson’s “Paper: An Elegy” (HarperCollins, 2012). We think we’ve identified seven different typeface families here, but it all works beautifully, in the manner of 19th century music hall and theatre posters.

Incidentally, one of those typefaces is a member of our very own ‘Bromwich’ family…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s