Feel Free To Mix and Match…

Here’s a rather lovely 19th century French soap advertisement, which is another piece of evidence challenging the (over) accepted wisdom that using too many typefaces in one document doesn’t work.

FrenchExLabel-GraphicsFairy

Here we have four typefaces in five lines of text-actually maybe it’s five, we’re not too sure those capitals are actually the same typeface as the other letters in ‘Extrait Concentré’.  According to accepted modern ‘good taste’ this would be a recipe for disaster, and yet to our eyes the result is nothing short of a wonderful and pleasing piece of typography.

Perhaps the key lies not not so much in the number of typefaces you combine, but how well you choose them?  Maybe the suggestion of limited numbers of typefaces is merely a safeguard trying to limit the potential for disaster on behalf of those who are challenged in the taste department?

We know the latter thought is slightly mischievous, but suspect there’s an element of truth in it all the same…

Image by courtesy of  ‘The Graphics Fairy’.

 

 

 

One thought on “Feel Free To Mix and Match…

  1. Pingback: Modern Type in the 18th Century | austinpdesign

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.