Something We Always Enjoy…

We always enjoy the process of trying out and testing and refining our new typefaces prior to release. While this has a very serious purpose, great fun is had re-imagining vintage advertising, resetting text from old novels, making up imaginary products and nonsense posters and so forth.  In that spirit, here’s a selection of test pieces displaying the ‘Imperial Granum’ family.

In this particular family we’ve tried to keep a little of the hand-drawn feel of the original advertising specimen that inspired the design, while making a typeface regular enough for consistent heading and display use.  The result seems, to us, somewhat timeless, combining elements that would make it at home in different eras-everything from the Victorian era to the present day.  Enjoy…

Imperial_Granum_Gallery3

Imperial_Granum_Gallery4

Imperial_Granum_Gallery5

Imperial_Granum_Gallery6

Imperial_Granum_Gallery7

One thought on “Something We Always Enjoy…

  1. Really like the way that the typeface is turning out. Wonderful presentation.

    Any thought about adding the “o” with the tilde / dot / flare in the middle that was in the original artwork as an alternate? I thought that was a nice touch (in the word “Food”) in the original artwork.

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