Greene and Hollins… Or the joys of illogical naming!

Regular readers won’t have heard the name ‘Greene and Hollins’ before.  On the other hand, you might remember some discussion of “Green’s Almanac”… a name we really weren’t happy with.  Things have moved on with this project since, aside from the new name, and it should be ready for release in the next few weeks.

What’s so illogical about the name?  Simply that it bears no relationship with the design itself, but relives a happy childhood memory of mine.  Greene and Hollins of Wolverhampton were a rather smart gentleman’s outfitter, much frequented by my late grandfather and altogether redolent (in memory and actuality) of a bygone age of retail service and respect.  I believe they’re out of business now, but we’re rather pleased to offer them this very small if rather random memorial.  Here’s a sampling of Greene and Hollins (the typeface) in a wholly fictitious garment label.

We will post a sampling of the whole typeface family in the next few days.


Greene and Hollins No1



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2 thoughts on “Greene and Hollins… Or the joys of illogical naming!

  1. Perhaps ‘Illogical’, but G&H does seem stylistically apt for a garment label (among other things). Your reminiscence of a gentleman’s outfitter calls to mind my own first employment – in a menswear shop in New Zealand during school holidays – and I can imagine this typeface looking suitable (I can’t avoid the word) as part of the signage there.

  2. Pingback: Showcasing Greene and Hollins « Greater Albion Typefounders

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