Regular readers of these pages will have noticed that we have a few favourite ‘hypothetical’ products which we often use in our typography specimens. ‘Chocolate Ambrosine’ springs to mind, as does ‘Automobiles Hirondelle’ (the later with due acknowledgement to Leslie Charteris) and the Blue Star Shipping Line. Another we have used occasionally, though not quite so often, is ‘Imperial Airship Lines’. I have just passed an amusing afternoon dreaming up some posters for this now sadly hypothetical, though I suspect rather more stylish and comfortable, mode of travel (comfortable at least if Helium had provided the lifting force…) and trying to develop a ‘house style‘ for the Imperial Airship Line, centred on Greater Albion’s ‘Par Avion’ display face and the Ames’ typeface family. Here are the results of the afternoon’s efforts.