I was quite surprised a few days ago to see lettering in Bromwich, writ large on the side of a ‘bus. It was on a modern advertising vinyl, occupying the full side of the bus, promoting Bickford and Sons range of drink mixers. The bus was awkwardly placed and in motion, ruling out the possibility of a photograph, but it turns out that Bickford and Sons of South Australia make extensive use of Bromwich on their website and indeed on their bottle labels as well. All rather pleasing!