The Elegance of Simplicity

Glossy paper, colour reproduction and photography on every page are fast becoming ubiquitous amongst magazines these days- at least to the extent that magazines are still published on paper at all!

Notwithstanding modern trends and technology, there is still a simple elegance in design work which is utilises a strictly limited colour palette (say four colours or less, one of them being provided by the paper and another almost always being back) and relatively straightforward graphic elements.

This elegance is exemplified by this small selection of covers from that August publication “The National Geographic Magazine“, kindly made available by .  They also provide an interesting study in the evolution of a design idea over time.

The Jet Age….

Here are a couple of test pieces for the first of the Vinea typefaces to be completed.  Note the change of name from that originally projected, which was Linea.  These two posters employ Vinea Light, Vinea Light Perpendicular and Vinea Solid Perpendicular.  We are eventually projecting a family of eight faces…